Shapes in the Sand AU

"Fella Swim is a Paddington, New South Wales based luxury swimwear brand, founded in 2012 by Christine Tang and Rosie Iffla. The brand is known for its clean, tailored aesthetic that draws inspiration from men’s fashion, reinterpreted into sleek, minimal women’s swimwear. Its collections include bikinis and one-pieces designed with sharp lines, structured fits, and premium fabrics sourced from Italy and France. Fella Swim emphasizes quality craftsmanship and timeless design, focusing on understated sophistication rather than seasonal trends. What makes the brand unique is its balance of masculine tailoring with feminine wearability, creating swimwear that feels polished, modern, and versatile. Fella Swim appeals to women who value refined, fashion-forward pieces that can be worn beyond just one summer. With its emphasis on structure, luxury fabrics, and contemporary elegance, the brand has become an internationally recognized name in Australian swimwear, stocked in leading fashion boutiques worldwide."

"The Matilda is an Australian swimwear brand that blends modern design with playful detailing. The label produces bikinis and one-pieces in bold prints, vibrant tones, and flattering silhouettes, celebrating individuality and body confidence. Its collections often highlight feminine cuts with a contemporary edge, appealing to women who want swimwear that feels expressive and stylish. The Matilda also emphasizes quality fabrics and long-lasting construction, ensuring pieces remain wearable across multiple seasons. What makes the brand unique is its youthful, energetic design identity, which reflects Australia’s lively coastal lifestyle. By focusing on bold aesthetics and flattering fits, The Matilda appeals to women who want swimwear that celebrates fun and confidence. With its growing online presence, the brand has positioned itself as a modern, boutique label offering fresh, statement-driven designs for the global swimwear market."

Cleonie is a Central Coast, New South Wales-based swimwear brand, founded in 2012 by Kitty Scott. The label is deeply committed to sustainability, producing swimwear exclusively from eco-conscious fabrics such as ECONYL, offering a made-to-order model to reduce waste. Its collections feature timeless, minimalist bikinis and one-pieces in muted tones and clean silhouettes, reflecting Australia’s coastal lifestyle. Cleonie stands out for its small-batch, slow-fashion approach, ensuring each piece is crafted with care and responsibility. What makes the brand unique is its , ethical production ethos, coupled with designs that emphasize simplicity and longevity over trends. By focusing on eco-conscious innovation and coastal minimalism, Cleonie appeals to women who value sustainable choices and understated elegance in their swimwear.