Urban Culture

Wildfang is a Portland-based gender-inclusive fashion brand founded by Emma McIlroy in 2013, created to challenge traditional gender norms in clothing. Built on principles of equality, self-expression, and inclusivity, Wildfang designs bold, functional apparel that rejects stereotypes and celebrates individuality. The brand is known for its sharp tailoring, statement graphics, and unapologetic messaging, offering pieces that feel empowering and expressive. Wildfang blends fashion with activism, supporting social causes and using its platform to advocate for equality and representation. With a strong community-driven identity, the brand resonates with those who view clothing as a tool for confidence, visibility, and change.

Underrated Club is a UK-based streetwear and lifestyle brand focused on casual, youth-driven fashion. The brand creates graphic t-shirts, hoodies, sweatshirts, and everyday streetwear pieces. Underrated Club’s collections are inspired by urban culture, music, and everyday life. The designs are bold and expressive, often featuring logos, slogans, or strong visuals. The brand is popular with younger audiences who enjoy relaxed streetwear and statement pieces that feel current and wearable. Underrated Club focuses on comfort, casual fits, and everyday style.

Killstar is a United Kingdom–based fashion brand founded by Adam Minto in 2010 that focuses on gothic, alternative, and dark-inspired clothing and accessories. The brand creates pieces such as dresses, tops, trousers, outerwear, and statement accessories that blend edgy design with occult and subculture aesthetics. Killstar’s collections often feature bold silhouettes, dark colour palettes, and themed motifs that feel expressive and unique, making them popular for nights out, alternative events, and creative everyday wear. Instead of conventional fashion, the brand leans into bold self-expression and distinctive styling. The clothing feels confident, dramatic, and ready to make an impression. Killstar appeals to people who enjoy alternative fashion and want pieces that reflect personal style outside the mainstream. It’s ideal for customers seeking standout garments with character, edge, and a gothic-inspired flair.