Underrated Club

Dickies is a globally recognised American workwear brand founded in 1922, known for durable clothing built for everyday life and labour. The brand creates trousers, overalls, jackets, shirts, and casual pieces designed to withstand hard wear and rugged use. Dickies’ pieces are hardworking staples that have moved from work sites into streetwear culture thanks to their practical design and dependable construction. Instead of delicate fashion, the brand focuses on robust materials and functional silhouettes that last. The clothing feels reliable and comfortable, making it suitable for work, outdoor activities, and everyday wear for people who value practicality. Dickies appeals to customers who want strong, functional clothing with a classic, utilitarian style that works across many settings.

Killstar is a United Kingdom–based fashion brand founded by Adam Minto in 2010 that focuses on gothic, alternative, and dark-inspired clothing and accessories. The brand creates pieces such as dresses, tops, trousers, outerwear, and statement accessories that blend edgy design with occult and subculture aesthetics. Killstar’s collections often feature bold silhouettes, dark colour palettes, and themed motifs that feel expressive and unique, making them popular for nights out, alternative events, and creative everyday wear. Instead of conventional fashion, the brand leans into bold self-expression and distinctive styling. The clothing feels confident, dramatic, and ready to make an impression. Killstar appeals to people who enjoy alternative fashion and want pieces that reflect personal style outside the mainstream. It’s ideal for customers seeking standout garments with character, edge, and a gothic-inspired flair.

Dwell and Slumber is a United States–based sleepwear brand founded by Morgan Pace in 2016. The brand focuses on comfortable, thoughtfully designed nightwear for everyday rest. Dwell and Slumber creates pajamas, loungewear, and relaxed essentials made to feel soft and breathable. The designs are simple and calming, with easy fits that suit winding down at home, slow mornings, and relaxed weekends. Instead of seasonal trends, the brand prioritises comfort and wearability. Each piece is designed to help you feel at ease and well rested. Dwell and Slumber appeals to people who value comfort and simplicity in their downtime. It is ideal for customers looking for sleepwear that feels gentle, practical, and made for everyday comfort.