Rosa Clará

Theory is a New York–based fashion brand founded by Andrew Rosen in 1997. The brand focuses on clean, modern clothing designed for work and everyday wear. Theory’s collections include tailored jackets, trousers, dresses, tops, and refined wardrobe staples. The brand is known for sharp fits, high-quality fabrics, and simple designs. Theory creates clothing that feels professional, polished, and easy to style. It is popular with people who want timeless, well-made clothing that works for office settings and everyday life without feeling trendy.

Paper London is a London, United Kingdom–based fashion brand founded by Kelly Townsend in 2012 that focuses on contemporary women’s clothing designed with a strong edit-led aesthetic. The brand creates wardrobe pieces such as tops, dresses, trousers, coats, and seasonal essentials that feel clean, modern, and easy to style. Paper London’s designs often balance minimal shape with thoughtful details that add subtle personality without heavy ornamentation. Instead of loud prints or overly complicated cuts, the brand favours calm colour palettes and classic silhouettes that can be worn across seasons. The clothing feels wearable and dependable — suitable for work, weekends, and casual social occasions without extra fuss. Paper London appeals to people who enjoy modern fashion that feels refined yet understated. It is ideal for customers who want contemporary wardrobe staples that are easy to mix, match, and wear often.

The Fold London is a UK-based women’s fashion brand founded by Polly McMaster in London in 2012. The brand focuses on workwear and occasionwear designed for professional women. The Fold London creates tailored dresses, suits, tops, and separates that are polished and comfortable. The designs focus on strong structure, clean lines, and flattering fits that work well for long workdays. Many pieces are designed to move easily from office settings to formal events. The Fold London suits women who want professional clothing that feels confident, elegant, and practical without being overly trendy.