Theory

Gunda Hafner is a Germany-based fashion brand founded by Gunda Hafner, known for its artistic and thoughtful approach to women’s clothing. The brand creates dresses and statement pieces that focus on shape, fabric, and subtle design details. Gunda Hafner’s designs often feel expressive yet refined, blending creativity with wearability. Instead of mass-produced fashion, the brand prioritises individuality and craftsmanship. The clothing is suited for people who appreciate fashion as a form of self-expression and prefer pieces that feel distinctive. Gunda Hafner appeals to customers who enjoy artistic design and thoughtfully made garments. It’s ideal for those looking for unique womenswear that feels personal, expressive, and carefully designed.

Fleur of England is a British luxury lingerie brand founded by Fleur Turner in 2000 in Bristol, United Kingdom. The brand focuses on fine lingerie, bras, briefs, nightwear, and loungewear designed with elegance and care. Fleur of England is known for delicate lace, silk fabrics, and detailed craftsmanship that feels refined and timeless. Each piece is designed to feel special while still being comfortable to wear. The brand creates lingerie that suits everyday confidence as well as intimate moments. Instead of mass-produced styles, Fleur of England focuses on thoughtful design and high-quality materials. The brand appeals to people who appreciate beautiful lingerie with a soft, luxurious feel. It is ideal for those looking for intimate wear that feels elegant, feminine, and carefully made.

Bordelle is a London, United Kingdom–based luxury lingerie and intimate wear brand known for its bold, architectural designs. The brand creates bras, harnesses, stockings, and statement pieces that blend high fashion with seduction. Bordelle’s designs often feature strappy details, premium materials, and structured silhouettes that make pieces feel like couture lingerie rather than everyday basics. Instead of simple underwear, the brand focuses on pieces that feel expressive, artistic, and confidence-boosting. The lingerie is made to feel strong and empowering, helping customers make a statement when they want to feel bold and unique. Bordelle appeals to people who enjoy high-end, avant-garde intimate wear. It’s ideal for those looking for lingerie that feels daring, stylish, and carefully crafted with modern elegance.