Curlsmith

Umberto Giannini is a UK-based vegan haircare brand founded in 1998 by hairstylist Umberto Giannini and Claire Shread. The brand began inside Giannini’s award-winning salons and later expanded into a full product line focused on curls, volume, and styling innovation. Today, Umberto Giannini is known for its salon-quality formulas that are 100% vegan and cruelty-free, featuring hero ranges like Curl Jelly and Flowerology. Its products are enriched with natural botanicals and designed to enhance texture while keeping hair healthy and hydrated. The brand also champions sustainability, using recyclable packaging and eco-friendly manufacturing practices. What makes Umberto Giannini unique is its combination of creative heritage and ethical principles, blending British salon expertise with a mission-driven approach to beauty. It has become one of the UK’s most trusted haircare brands for curly and textured hair.

Neäl & Wølf is a professional haircare brand founded in 2009 by Neil Capstick in the United Kingdom. Created after decades of salon experience, the brand was built to offer luxurious, high-performing haircare at an accessible price. Its product line includes shampoos, conditioners, styling sprays, and treatments developed with input from professional stylists. Neäl & Wølf focuses on creating results-driven formulas that combine salon-grade performance with a modern sensory experience. Every product is cruelty-free and formulated without sulfates or parabens. What makes Neäl & Wølf stand out is its attention to both performance and fragrance — each product carries a signature scent designed to elevate daily routines. The brand is now trusted by salons across the UK for delivering smooth, shiny, and manageable hair with a professional finish.

Founded in 2015 by Keisha Jo Lawler in the U.K., Trepadora is a premium curl-care brand inspired by the founder’s Caribbean roots and formulated with precision science. Its products, including Papaya Slip Taming Potion and Coconut Almond Smoothing Conditioner, combine natural botanicals with clinically tested ingredients for definition and moisture balance. Trepadora emphasizes a minimalist routine that supports long-term hair health. Every formula is vegan, cruelty-free, and free from sulfates, silicones, and parabens. What makes Trepadora distinctive is its dermatologist-developed approach to curls, combining botanical care with performance-driven innovation for frizz-free, healthy results.