Moroccan Naturals

Nature’s Gentle Touch, founded in Nigeria, is a leading African haircare brand formulated for natural, relaxed, and protective-style hair. Its range includes relaxers, oils, and conditioners enriched with shea butter, olive oil, and herbal extracts that address scalp sensitivity and breakage. The brand also runs a professional Hair Institute in Lagos to train stylists across Africa. All products are dermatologically tested and tailored to humid climates. What makes Nature’s Gentle Touch distinctive is its scientifically developed, Africa-specific solutions, empowering consumers to care for textured hair with safe, salon-quality results.

Founded in 2013 by Anmol Trikannad and Rahul Jain, Alex Ra Organic is an Indian clean-beauty brand specializing in natural hair and skincare products. Based in India, the brand focuses on toxin-free formulations made with cold-pressed oils, herbal extracts, and essential nutrients. Its haircare range includes strengthening serums, masks, and shampoos designed to promote scalp health and repair damage caused by pollution and heat styling. All products are cruelty-free and free from parabens and sulfates. What makes Alex Ra Organic distinctive is its fusion of Ayurvedic principles with modern formulation, creating affordable, plant-powered solutions that emphasize purity, transparency, and performance.

Naturally Africa Haircare is a South African brand dedicated to celebrating and caring for natural African hair textures. Based in Johannesburg, the brand formulates shampoos, conditioners, and oils using local botanical ingredients like shea butter, marula oil, and rooibos extract. Each product supports moisture retention, curl definition, and scalp nourishment while being free from sulfates and parabens. The company emphasizes affordability, accessibility, and cultural pride through its community-driven message of self-acceptance. What makes Naturally Africa Haircare unique is its focus on locally sourced African botanicals and inclusive representation, offering products that cater specifically to textured and curly hair while supporting small-scale ingredient producers.