

Holistic Hair is a New Zealand-based natural haircare brand founded in 2006 by a team of trichology and aromatherapy experts. The brand focuses on scalp and hair wellness through the use of essential oils, herbal extracts, and plant-derived ingredients. Its formulations are designed to address concerns like dryness, dandruff, and hair loss by treating the scalp as the foundation of healthy hair. All products are cruelty-free, biodegradable, and made without synthetic fragrances, parabens, or sulfates. Holistic Hair emphasizes sustainability, with recyclable packaging and eco-friendly production practices. What makes the brand unique is its holistic philosophy — merging natural science with therapeutic aromatherapy to nurture both hair and well-being. Recognized as one of New Zealand’s leading clean haircare innovators, Holistic Hair continues to promote mindful, nature-inspired routines for scalp and hair health.
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Rahua (by Amazon Beauty Inc.) is a New York–based luxury haircare brand founded in 2008 by Fabian Lliguin and Anna Ayers. The brand is rooted in sustainability and indigenous Amazonian traditions, using rahua oil — a rare nut oil known for its restorative properties — as its core ingredient. Rahua’s range includes shampoos, conditioners, treatments, and styling products that are vegan, cruelty-free, and free from synthetic chemicals. The company works directly with Quechua-Shuar tribes in the Amazon, ensuring ethical and rainforest preservation. What makes Rahua distinctive is its commitment to both environmental and social sustainability while delivering salon-grade performance. By merging ancient botanical wisdom with modern green chemistry, Rahua has become one of the world’s most respected natural luxury haircare brands.
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