Heidi Klein

"Made of Water is a Cornwall, United Kingdom based swimwear brand founded in 2021 by Ama Charles. The label is rooted in sustainability and ocean conservation, producing swimsuits from eco-friendly fabrics such as ECONYL regenerated nylon. Inspired by the wild Cornish coastline, Made of Water creates designs that balance functionality, comfort, and timeless style. Its collections feature earthy tones, clean lines, and supportive cuts, reflecting the rugged yet serene spirit of Cornwall. Beyond fashion, the brand supports environmental initiatives and ocean protection projects, aligning its identity with conscious living. What makes Made of Water unique is its deep connection to coastal life — swimwear designed not only for style but also for active use in cold-water swimming, surfing, and outdoor adventures. With its focus on sustainability and local heritage, Made of Water appeals to eco-conscious consumers seeking authentic, functional swimwear with a meaningful story."

"Seamorgens is a United Kingdom based sustainable swimwear brand, founded in 2019 by sisters Angela and Michelle Morgan. The label creates swimwear using recycled, eco-friendly fabrics, promoting ocean conservation and slow fashion. Its collections feature bikinis and one-pieces with modern cuts, vibrant colors, and playful patterns inspired by marine life. Seamorgens emphasizes transparency and ethical production, aligning its identity with environmental activism. What makes the brand distinctive is its combination of sustainability, ocean-inspired storytelling, and youthful design, appealing to women who want their fashion choices to reflect their values. By producing in small batches and supporting marine conservation efforts, Seamorgens positions itself as both a fashion label and an eco-conscious movement. The brand resonates with customers who value creativity, responsibility, and vibrant, ocean-inspired fashion."

Oceanus The Label is a London-based swimwear and resortwear brand, founded by Hannah Attalah. The label began around 2018 and has since expanded into ready-to-wear, beachwear, and statement pieces. Oceanus is known for merging glamorous eveningwear ideas (think crystals, beading, and textured surfaces) with swimwear functionality, using eco-conscious materials, biodegradable beading, and hand embroidery. The brand focuses on empowering women through design that makes a statement while still being wearable. Oceanus has grown internationally, opening a London store on Carnaby Street, a Bali location, and expanding into department stores globally. It appeals to those who want bold, high-impact swim and resortwear that resists fast trends and feels like meticulously crafted fashion.