Made of Water UK

Raw Potential is a UK-based swimwear, active lifestyle brand, founded in 2024 by India Goodman. The label is built around empowerment and sustainability, producing bikinis and one-pieces designed for both style and performance. Its collections emphasize eco-conscious fabrics, functional fits, and minimalist aesthetics that appeal to modern women seeking versatile pieces. Raw Potential positions itself as more than just a swimwear brand, highlighting themes of strength, confidence, and conscious living. What makes the label unique is its focus on blending sustainability with activewear-inspired swim, ensuring designs work equally well for lounging or high-energy activities. As a newcomer, Raw Potential reflects a new generation of UK labels prioritizing slow fashion and purpose-driven storytelling. With its youthful identity and commitment to eco-conscious innovation, the brand appeals to women who want swimwear that feels modern, responsible, and inspiring.

"Wolfe Bay is a United Kingdom based swimwear and lifestyle brand known for its coastal-inspired aesthetic and commitment to quality. The brand designs bikinis, one-piece swimsuits, and beachwear that reflect a blend of modern style with the relaxed energy of seaside living. Its collections often feature neutral tones, clean lines, and comfortable fits designed to appeal to women who prefer understated yet stylish swimwear. Wolfe Bay emphasizes thoughtful design and versatile cuts, making its pieces suitable for both vacation dressing and everyday poolside wear. What makes the brand distinctive is its embrace of simple, functional, and timeless fashion that reflects its coastal roots. With its online-first presence, Wolfe Bay continues to grow as a niche label in the UK swimwear market, appealing to women who want effortless, beach-ready styles."

Arla Label is a fashion brand, founded in 2000, based in Leeds, England, United Kingdom. The brand has built its identity around creating womenswear and swimwear that balance modern design with artisanal craftsmanship. Known for its textured fabrics, crochet details, and bold yet feminine silhouettes, Arla Label captures the spirit of relaxed coastal living while offering pieces that feel unique and expressive. Each collection is produced in small batches, emphasizing individuality and quality over mass production. What sets Arla Label apart is its ability to blend hand-crafted details with contemporary styling, ensuring its designs remain versatile yet distinctive. With a strong digital-first presence, the brand appeals to women seeking effortless, stylish staples that combine personality, creativity, and timeless appeal, making it a recognized name in the UK’s contemporary fashion space.