Guilty Beach

The Well Worn is a UK-based clothing brand focused on everyday fashion with a relaxed, lived-in feel. The brand creates casual clothing such as tops, dresses, knitwear, and wardrobe basics designed for regular wear. The Well Worn keeps its designs simple and comfortable, using soft fabrics and easy fits. The collections are meant to feel familiar and wearable, not overly styled or trend-driven. The brand appeals to people who prefer clothing that feels comfortable, practical, and easy to return to again and again.

Rokit is an iconic London vintage fashion institution established in 1986 and rooted in the city’s vibrant cultural tapestry. Born from a passion for heritage style and unique expression, Rokit curates a dynamic collection of vintage and upcycled clothing, accessories, and reimagined pieces sourced from around the world. Each item is selected for its character, history, and ability to tell a story, reflecting the brand’s belief that fashion is a form of personal narrative. Over decades, Rokit has become a destination for those seeking one-of-a-kind pieces that feel authentic, inspiring, and distinct from mainstream trends. With an ethos that champions sustainability, creativity, and discovery, the brand embodies London’s eclectic spirit while encouraging customers to explore fashion with curiosity and individuality. Today, Rokit remains a celebrated hub for vintage lovers and conscious style seekers alike.

Sweaty Betty is a British activewear brand founded by Tamara Hill-Norton in London, United Kingdom in 1998, dedicated to empowering women through high-performance, stylish fitness apparel. Starting with a mission to create workout clothes that are both functional and flattering, Sweaty Betty has grown into a global leader in women’s activewear, known for its innovative designs, technical fabrics, and attention to detail. From leggings and sports bras to outerwear and accessories, each piece is crafted to support women through every movement—whether in the gym, on the trail, or everyday life. The brand blends performance technology with fashion-forward sensibilities, offering collections that feel confident, comfortable, and inspiring. With a commitment to sustainability, Sweaty Betty also integrates responsible materials and ethical practices into its design process. Today, the brand continues to champion female strength and confidence, creating products that help women feel capable, stylish, and ready for whatever their day brings.