The Well Worn

Dfyne is a fashion brand that focuses on contemporary clothing designed with a modern, expressive edge. The brand creates dresses, tops, and casual pieces that feel stylish and easy to wear. Dfyne’s designs often include trend-aware cuts and modern silhouettes that work well for social occasions, nights out, and everyday fashion with personality. Instead of very basic wardrobe staples, the brand leans into pieces that help define a confident, fashion-focused look. The clothing feels wearable yet distinct, making it suitable for those who enjoy putting outfits together that feel current and intentional. Dfyne appeals to customers who want modern designs that stand out without being overly dramatic. It is ideal for people who enjoy expressive fashion that balances everyday wearability with standout style.

British Retro is a Manchester, United Kingdom–based fashion brand founded in 2013 that focuses on vintage-inspired clothing with a fun, modern twist. The brand creates dresses, tops, jumpsuits, and coordinated sets that draw inspiration from retro styles but feel fresh and wearable today. British Retro’s designs often feature bold prints, playful patterns, and flattering silhouettes that make outfits feel confident and stylish. Instead of sticking to strict old-school looks, the brand reimagines classic shapes for contemporary wardrobes, making pieces suitable for work, casual days, evenings out, and social occasions. The clothing feels joyful and expressive without being overly dramatic, making it easy to style for different parts of life. British Retro appeals to people who enjoy fashion with personality and flair. It’s ideal for customers looking for standout wardrobe pieces that blend nostalgic inspiration with modern comfort and wearability.

Varley is a London-based women’s fashion and activewear brand founded by Ben Massey and Marcella Massey in 2015. The brand focuses on stylish activewear and everyday clothing that blends fitness and lifestyle wear. Varley’s collections include leggings, sports bras, sweatshirts, knitwear, and casual dresses. The designs are clean and modern, often using neutral colours and soft fabrics. Varley creates clothing that works for workouts, travel, and everyday wear. The brand appeals to women who want comfortable, versatile pieces that look polished without feeling overly sporty.