
Function of Beauty is a New York–based custom haircare brand founded in 2015 by Zahir Dossa and Joshua Maciejewski. The company allows users to create personalized shampoos, conditioners, and treatments tailored to their unique hair goals, type, and preferences. Each product is vegan, cruelty-free, and made without sulfates or parabens. Customers can also choose their fragrance, color, and bottle design, adding a personalized touch to the experience. What makes Function of Beauty unique is its combination of data-driven personalization and aesthetic customization. The brand operates its own manufacturing facilities, ensuring every bottle is made to order. By merging technology with clean beauty, Function of Beauty has redefined how consumers engage with personal care, becoming one of the most recognizable names in custom beauty worldwide.
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