Flora & Curl
Flora & Curl is a UK-based natural haircare brand founded in 2017 by Rose Ovensehi. Created to simplify curly haircare, the brand offers plant-based products made with botanicals, essential oils, and flower waters. Its range — from hydrating shampoos to curl creams — focuses on moisture, definition, and scalp balance without silicones or harsh chemicals. All Flora & Curl products are vegan, cruelty-free, and formulated for textured and curly hair. The brand’s philosophy emphasizes embracing natural curls and caring for them through simple, nourishing routines. What makes Flora & Curl distinctive is its focus on nature-powered hydration and a clean, floral identity inspired by botanics. It’s now one of the UK’s leading brands in the global curly hair movement.
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