Ffor Hair

Umberto Giannini is a UK-based vegan haircare brand founded in 1998 by hairstylist Umberto Giannini and Claire Shread. The brand began inside Giannini’s award-winning salons and later expanded into a full product line focused on curls, volume, and styling innovation. Today, Umberto Giannini is known for its salon-quality formulas that are 100% vegan and cruelty-free, featuring hero ranges like Curl Jelly and Flowerology. Its products are enriched with natural botanicals and designed to enhance texture while keeping hair healthy and hydrated. The brand also champions sustainability, using recyclable packaging and eco-friendly manufacturing practices. What makes Umberto Giannini unique is its combination of creative heritage and ethical principles, blending British salon expertise with a mission-driven approach to beauty. It has become one of the UK’s most trusted haircare brands for curly and textured hair.

Equi Botanics is a UK-based natural haircare brand founded in 2016 by Ekwy Chukwuji-Nnene. Inspired by her own experience managing Afro-textured and damaged hair, Ekwy created Equi Botanics to provide clean, restorative products for textured and curly hair types. The brand’s formulations are powered by plant-based ingredients like baobab, marula, and moringa oils, designed to nourish the scalp, repair damage, and encourage healthy growth. Equi Botanics focuses on quality and transparency, ensuring all products are free from sulfates, silicones, and parabens. Its range includes hydrating shampoos, deep conditioners, and growth serums tailored to promote strong, manageable hair. What makes Equi Botanics unique is its founder-led authenticity and deep understanding of textured hair needs. The brand bridges natural wellness with science-based efficacy, empowering users to embrace healthy, thriving hair without compromising on ingredient integrity.

Curlsmith is a professional curly haircare brand launched in the U.K. and U.S. to bridge the gap between clean ingredients and salon-level performance. Its formulas combine food-grade botanicals, vitamins, and proteins to nourish curls, coils, and waves. The brand offers a complete system — from scalp care to styling — free from sulfates, silicones, and parabens. Curlsmith’s commitment to inclusivity has made it a favorite among textured-hair consumers worldwide. What makes Curlsmith distinctive is its kitchen-to-lab” philosophy, blending natural recipes with advanced trichology research. Vegan, cruelty-free, and highly effective, Curlsmith has become a global authority in curl-care innovation.