Ethical Brand Co

EverEscents is an Australian organic haircare brand founded in Queensland, specializing in professional-quality, plant-based formulations. The brand creates certified organic shampoos, conditioners, treatments, and styling products enriched with botanicals such as lavender, rose geranium, and avocado oil. All products are vegan, cruelty-free, and free from synthetic chemicals, reflecting a deep commitment to sustainability and ethical manufacturing. EverEscents also supports Australian farmers and uses recyclable, eco-conscious packaging. Its salon partnerships ensure high performance while maintaining ingredient purity. What makes EverEscents unique is its blend of organic integrity and salon performance, offering professional results without environmental compromise. As one of Australia’s earliest certified organic haircare lines, it has become a trusted name for conscious stylists and consumers seeking naturally effective products.

Eleven Australia is a professional haircare brand co-founded by Joey Scandizzo and Andrew O’Toole. The brand combines salon-quality performance with simplicity and affordability, creating products that are easy to understand and use. Each item is named for its function — such as Hydrate My Hair or Smooth Me Now — making it accessible for consumers. The formulations use natural ingredients like avocado oil and hydrolyzed wheat protein to nourish and protect hair. All products are vegan, cruelty-free, and paraben-free, with eco-friendly packaging. What makes Eleven Australia distinctive is its straightforward approach to beauty, combining professional expertise with clean formulations and a fun, modern personality that reflects Australia’s relaxed lifestyle.

Founded in Australia, Native Secrets is an Indigenous-owned brand that celebrates native botanicals and traditional knowledge. Its haircare line harnesses ingredients like quandong, kakadu plum, and desert lime to cleanse and protect hair while respecting biodiversity. The company partners with Aboriginal communities for sustainable ingredient harvesting and cultural preservation. All products are vegan, cruelty-free, and made without synthetic fragrances or silicones. Native Secrets represents a bridge between modern cosmetic science and ancestral Australian wisdom. What makes the brand distinctive is its cultural authenticity and environmental stewardship, redefining beauty through heritage-based, sustainable production.