Sukin Naturals

Kevin Murphy is an Australian professional haircare brand founded by hairstylist Kevin Murphy. Known for its fashion-forward yet sustainable approach, the brand offers salon-grade products formulated with vitamins, amino acids, and plant extracts that deliver lightweight strength and shine. Its packaging is made from recycled ocean plastics, reinforcing its eco-conscious mission. Kevin Murphy’s products are vegan, cruelty-free, and free from sulfates and parabens. Each range targets specific needs — from hydration to color protection — while maintaining a commitment to environmental responsibility. What makes the brand unique is its blend of editorial artistry and clean innovation, earning global recognition among stylists. Kevin Murphy remains a pioneer in sustainable luxury haircare worldwide.

Wuli Haircare is an Australian haircare brand founded in 2022 by Amadou Doumbia. Created to serve curly, coily, and textured hair types, the brand focuses on simple, effective formulas that enhance natural definition without harsh chemicals. Wuli offers a concise range of shampoos, conditioners, and styling creams that are vegan, cruelty-free, and made from plant-based ingredients. The brand emphasizes hydration, nourishment, and curl integrity, allowing users to maintain healthy, frizz-free hair with minimal effort. Inspired by inclusivity and cultural pride, Wuli positions itself as a modern, approachable brand for all hair types, with a strong emphasis on authenticity. What makes Wuli Haircare unique is its dedication to community-driven education — helping users understand and embrace their natural hair through clean, science-backed care. By prioritizing accessibility and transparency, Wuli Haircare is emerging as a trusted name in Australia’s growing textured-hair movement.

Mukti Organics is an Australian skincare and haircare brand founded in 2000 by Mukti, a certified beauty therapist and green chemistry advocate. The brand is based in Queensland and focuses on combining botanical ingredients with scientific formulation to create organic, high-performance products. Its haircare line features shampoos, conditioners, and scalp treatments enriched with native Australian extracts like kakadu plum, quandong, and macadamia oil. All products are vegan, cruelty-free, and certified organic, reflecting a strong commitment to sustainability and transparency. Mukti Organics stands out for its holistic philosophy — emphasizing inner and outer wellness while promoting environmental responsibility. What makes the brand distinctive is its fusion of traditional herbal wisdom with modern bioactive science, delivering results-driven clean beauty that honors Australia’s biodiversity.