Agent Provocateur

"Prism London is a London based luxury lifestyle brand founded by Anna Laub in 2009. The label began with eyewear before expanding into swimwear, loungewear, and accessories. Its swimwear collections focus on sleek, minimal silhouettes crafted from high-quality fabrics, reflecting the brand’s modern, design-driven ethos. Prism is recognized for its multifunctional approach, with pieces often designed to transition seamlessly between swim, activewear, and ready-to-wear. What makes the brand distinctive is its balance of fashion and practicality, producing versatile garments that emphasize both aesthetics and functionality. Prism London appeals to customers who value modern design and adaptability, offering swimwear that fits seamlessly into diverse lifestyles. With its strong design identity and global reach, Prism London has positioned itself as a leader in contemporary luxury fashion, blending style, versatility, and innovation."

"Beyond Swim is a United Kingdom based swimwear brand that combines performance-driven design with eco-conscious values. The brand produces swimsuits and bikinis made from recycled fabrics, aiming to reduce environmental impact while maintaining high-quality performance. Its collections are crafted with attention to durability and fit, catering to both casual swimmers and style-conscious customers. Beyond Swim stands out by promoting inclusivity and sustainability, ensuring its products are accessible while also reflecting responsible fashion practices. The brand’s designs balance sleek, functional silhouettes with trend-aware details, offering options that transition seamlessly from water sports to leisure wear. Beyond Swim appeals to customers who prioritize both environmental responsibility and style in their purchases, positioning itself as a forward-thinking swimwear label in the UK."

Ashlea Baker is a British, East London–based small business creating handmade swimwear and resortwear with a slow-fashion mindset. Every piece is sketched, designed, and sewn in-house by Ashlea, giving the brand a truly artisanal, made-to-order feel. Its identity centers on body-positive values and celebrating women’s natural confidence, with custom swim options and collections that balance flattering cuts and modern styling. What makes Ashlea Baker unique is its one-woman studio model and community-driven ethos—intimate craftsmanship, personal service, and joyful, confidence-first design.