Afrocenchix

Only Curls is a London-based haircare brand founded in 2016 by Lizzie Carter and Hugo Lewis. Created to serve the curly and wavy hair community, the brand focuses on hydration, definition, and gentle care. Its range includes shampoos, conditioners, curl creams, and gels formulated without sulfates, silicones, or parabens. All products are vegan, cruelty-free, and made in the UK with eco-friendly packaging. Only Curls stands out for its simplicity — offering a streamlined system that makes curly-hair routines easy and effective. The brand also promotes curl positivity and sustainability, helping customers embrace their natural texture confidently. What makes Only Curls distinctive is its balance of practicality and performance, making it a favorite among both new and experienced curlies across Europe.

The INKEY List is a U.K.-based skincare and haircare brand founded in 2018 by Colette Laxton and Mark Curry. Known for ingredient transparency, the brand extends its science-driven approach to haircare through targeted treatments addressing scalp health, breakage, and hydration. Products feature proven actives like hyaluronic acid, caffeine, and peptides. The INKEY List’s minimalist packaging and educational style make ingredient science easy to understand. All formulas are cruelty-free, affordable, and free from unnecessary additives. What makes the brand distinctive is its education-first philosophy — empowering consumers to build effective routines through ingredient knowledge. It bridges the gap between skincare science and daily haircare needs.

Green People is a UK-based organic beauty and haircare brand founded in 1997 by Charlotte Vøhtz. The brand began when Charlotte sought gentle, chemical-free products for her daughter’s sensitive skin and realized how few truly natural options existed. Green People now offers a complete range of certified organic skincare, body care, and haircare products made from plant-based ingredients. Its haircare line features shampoos and conditioners formulated without SLS, parabens, or synthetic fragrances, designed for sensitive scalps and all hair types. The company is Soil Association certified and a pioneer in ethical beauty, with cruelty-free, vegan, and sustainable production practices. What makes Green People unique is its commitment to purity and transparency — long before clean beauty” became a global trend. Over two decades later, the brand remains one of the UK’s most trusted names in natural and organic personal care.