Yoga Democracy

Dedicated is a London, United Kingdom–based fashion brand founded by Johan Graffner in 2006, focused on sustainable, everyday clothing with a playful edge. The brand creates t-shirts, sweatshirts, dresses, and casual wear made from organic and recycled materials. Dedicated’s designs often feature friendly graphics, approachable prints, and calm, wearable silhouettes that make outfits feel easy and expressive. Instead of fast fashion, the brand emphasises responsible production and conscious material choices, helping customers feel good about what they wear. The clothing is designed to be comfortable and versatile, suitable for daily routines, relaxed weekends, and casual social plans. Dedicated appeals to people who want wardrobe basics that feel fun, ethical, and comfortable. It is ideal for customers looking for sustainable fashion with a friendly, approachable aesthetic and everyday wearability.

TALA is a UK-based activewear and lifestyle brand founded by Grace Beverley in 2019. The brand focuses on comfortable, stylish activewear designed for workouts and everyday wear. TALA creates leggings, sports bras, tops, loungewear, and basics using recycled and low-impact materials. The designs are simple, flattering, and easy to mix and match. TALA’s clothing is made to feel supportive without being restrictive, making it suitable for gym sessions, yoga, walking, and casual days. The brand aims to make sustainable activewear more accessible and affordable. TALA appeals to people who want activewear that looks good, feels comfortable, and aligns with more responsible fashion choices. It suits customers who prefer clean designs, neutral colours, and practical clothing they can wear beyond workouts.

Hernest Project is a Canada-based fashion brand founded by Mazie Turner that focuses on thoughtful, everyday women’s clothing designed with a modern, minimal edge. The brand creates dresses, tops, pants, knitwear, and wardrobe staples that feel comfortable and easy to wear. Hernest Project’s designs often use soft fabrics, clean silhouettes, and practical details that make pieces suitable for daily routines, workdays, and casual outings. Instead of trend-heavy fashion, the brand leans toward timeless, minimalist pieces that can be worn across seasons. The clothing feels understated yet refined, helping customers build a foundational wardrobe that works in many settings. Hernest Project appeals to people who value simple, calm fashion that feels intentional and wearable. It’s ideal for customers seeking everyday wardrobe staples that feel natural, comfortable, and thoughtfully designed.