
Dedicated is a London, United Kingdom–based fashion brand founded by Johan Graffner in 2006, focused on sustainable, everyday clothing with a playful edge. The brand creates t-shirts, sweatshirts, dresses, and casual wear made from organic and recycled materials. Dedicated’s designs often feature friendly graphics, approachable prints, and calm, wearable silhouettes that make outfits feel easy and expressive. Instead of fast fashion, the brand emphasises responsible production and conscious material choices, helping customers feel good about what they wear. The clothing is designed to be comfortable and versatile, suitable for daily routines, relaxed weekends, and casual social plans. Dedicated appeals to people who want wardrobe basics that feel fun, ethical, and comfortable. It is ideal for customers looking for sustainable fashion with a friendly, approachable aesthetic and everyday wearability.
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OhSevenDays is a Turkey-and-global fashion brand founded by Megan Mummery in Istanbul in 2015 that focuses on modern, wearable clothing designed for everyday life with a chic yet comfortable edge. The brand creates wardrobe pieces such as tops, dresses, trousers, knitwear, and relaxed staples that feel easy to wear and versatile. OhSevenDays’ designs favour clean lines, simple shapes, and approachable fabrics that make outfits suitable for work, casual social outings, and relaxed weekends without extra effort. Instead of chasing quick trends or heavy prints, the brand prioritises dependable pieces that fit naturally into many wardrobes and seasons. The clothing feels practical and modern, making it easy to style for many parts of daily life. OhSevenDays appeals to people who want everyday fashion that feels calm, comfortable, and current. It’s ideal for customers who value simple, wearable clothing that works in varied settings without fuss.
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Untouched World is a fashion and lifestyle brand founded by Peri Drysdale in Christchurch, New Zealand, in 1998. The brand focuses on high-quality clothing made from natural fibres like merino wool, alpaca, and silk. Untouched World’s collections include knitwear, dresses, outerwear, and everyday wardrobe pieces designed for comfort and long-term wear. The brand also offers accessories and lifestyle products. Its clothing is simple, well-made, and practical, suited for work, travel, and daily life. Untouched World is known for combining New Zealand craftsmanship with strong environmental values. The designs are timeless rather than trendy, making them easy to wear across seasons. The brand appeals to people who value natural materials, comfort, and clothing that lasts.
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Harvest & Mill is a California-based sustainable fashion brand founded by Natalie Ranae in 2012, created to reconnect clothing with its origins. The brand focuses on producing garments made entirely in the United States using organic, traceable cotton grown and milled domestically. Harvest & Mill’s designs are rooted in simplicity, durability, and transparency, offering timeless essentials that prioritize comfort and longevity. By keeping production local and supply chains short, the brand supports American agriculture and manufacturing while reducing environmental impact. Harvest & Mill appeals to conscious consumers who value authenticity, quality, and clothing that tells a meaningful story from seed to stitch.
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