Hernest Project

Neococo is a Los Angeles, California–based fashion brand that focuses on contemporary, wearable women’s clothing with a relaxed yet modern feel. The brand creates wardrobe pieces such as tops, dresses, trousers, and casual essentials that feel easy to wear and stylish for daily life. Neococo’s designs favour simple silhouettes, approachable fabrics, and calm colour palettes, making outfits suitable for work, casual outings, and relaxed weekends. Instead of loud trends or heavy detailing, the brand leans toward understated pieces that can be mixed and matched within various wardrobes. The clothing feels comfortable and practical without sacrificing a modern sense of style. Neococo appeals to people who want everyday fashion that feels dependable, wearable, and current. It’s ideal for customers looking for simple, modern staples they can wear often without extra effort.

ISTO is a Portugal-based sustainable fashion brand founded by Pedro Palha and Pedro Gaspar in 2017, focused on creating eco-friendly wardrobe pieces that feel modern and understated. The brand creates tops, shirts, trousers, dresses, and casual essentials using natural and responsibly sourced materials. ISTO’s designs often favour simple silhouettes, neutral colour palettes, and clean lines that make pieces easy to wear for daily routines, work, and casual outings. Instead of fast fashion trends, the brand prioritises sustainability, quality fabrics, and mindful production practices that reduce environmental impact. The clothing feels calm, practical, and versatile, allowing customers to build a thoughtful, long-lasting wardrobe. ISTO appeals to people who care about sustainable fashion without sacrificing contemporary style. It’s ideal for customers looking for responsible clothing that feels modern, wearable, and purposeful.

Jungmaven is a United States–based clothing brand founded by Robert Jungmann in 2005, best known for its everyday essentials made from hemp and organic cotton. The brand focuses on T-shirts, tops, dresses, and casual basics designed to be comfortable, breathable, and long-lasting. Jungmaven’s designs are simple and relaxed, making them easy to wear for daily routines, travel, and laid-back lifestyles. Instead of chasing trends, the brand prioritises sustainable materials and responsible production, believing that better fabrics lead to better clothing. The pieces feel soft, durable, and versatile, working well as wardrobe foundations. Jungmaven appeals to people who want casual clothing that feels natural and environmentally conscious. It’s ideal for customers looking for well-made basics that are easy to wear and kinder to the planet.