The Simple Folk

Mini Rodini is a Sweden-based children’s clothing brand founded by Cassandra Rhodin in 2006, known for playful design and strong sustainability values. The brand creates clothing for babies and children, including tops, trousers, dresses, outerwear, and accessories made from organic and eco-friendly materials. Mini Rodini’s designs are colourful, imaginative, and fun, often featuring bold prints and creative illustrations. At the same time, the clothing is made to be comfortable, durable, and suitable for active kids. The brand places a strong focus on ethical production and environmental responsibility. Mini Rodini appeals to parents who want children’s clothing that is playful, well-made, and responsibly produced. It’s ideal for families who value creativity, comfort, and sustainability in kidswear.

Mew Mews is a fashion brand that focuses on playful, expressive women’s clothing with colourful prints, imaginative details, and unique silhouettes. The brand creates pieces such as tops, dresses, skirts, and statement items designed to feel fun, expressive, and ready for moments where fashion feels like a form of personality. Mew Mews’ designs often use eye-catching patterns and creative design elements that help outfits feel memorable and stylish. Instead of plain basics, the brand leans toward clothing that feels engaging and unique. The pieces can be worn for casual outings, social plans, creative gatherings, and moments when personal style matters. Mew Mews appeals to people who enjoy fashion with character and creativity. It’s ideal for customers who want clothing that feels playful, expressive, and a little different from everyday fashion.

Vild House of Little is a London-based children’s clothing brand founded by Didem Turgay in 2017. The brand focuses on timeless, well-made clothing for babies and young children. Vild House of Little creates dresses, rompers, tops, and everyday kidswear using soft fabrics and gentle colours. The designs are simple and classic, avoiding loud prints and fast trends. The brand puts strong importance on quality and comfort, making clothes that children can move in and parents can keep for longer. It appeals to families who like minimal, calm styles for kids.