Mini Rodini

The Simple Folk is a UK-based children’s clothing brand founded by Abigail and Jamie Bradshaw in 2019. The brand focuses on simple, comfortable clothing for babies and children. The Simple Folk creates everyday essentials such as rompers, dresses, tops, trousers, and sleepwear using soft, natural fabrics. The designs are calm and minimal, with neutral colours and relaxed fits that allow children to move freely. The clothing is made to feel gentle on the skin and suitable for daily wear. The brand avoids loud prints and fast trends, focusing instead on timeless styles that can be worn again and passed on. The Simple Folk appeals to parents who prefer understated kidswear that feels thoughtful, comfortable, and easy to use.

Frugi is a Cornwall-based ethical children’s clothing brand founded by Lucy Jewson in 2004, built on a mission to create joyful, planet-friendly clothing for little ones. Known for its vibrant colours, playful prints, and practical designs, Frugi creates garments made from organic and responsibly sourced materials that are gentle on young skin. The brand champions sustainability, ethical production, and circular fashion—designing clothes that are durable, comfortable, and easy to pass on. With a strong focus on environmental responsibility and social impact, Frugi has become a trusted name for families seeking clothing that balances fun, functionality, and conscious values.

Infantium Victoria is a Germany-based ethical childrenswear brand founded in 2014 by Dinie van den Heuvel and Julia Gaydina. The brand focuses on sustainable clothing for babies and children, using organic and responsibly sourced materials. Infantium Victoria creates simple, comfortable pieces such as tops, bottoms, and everyday essentials designed to be gentle on young skin. The designs are minimal, practical, and easy to wear, allowing children to move freely. Instead of fast fashion, the brand prioritises ethical production, environmental care, and long-lasting quality. The clothing feels thoughtful and calm, reflecting a mindful approach to kidswear. Infantium Victoria appeals to parents who care about sustainability and comfort. It’s ideal for families looking for responsibly made children’s clothing with a clean, timeless look.