The Lounge Dreams

Sanikai is a Zurich, Switzerland–based fashion brand founded by Sanaz Wasser and Kai Wasser in 2015 that focuses on minimalist, modern clothing with a refined aesthetic. The brand creates wardrobe pieces such as dresses, tops, trousers, and outerwear that feel clean, understated, and wearable in daily life. Sanikai’s designs favour simple silhouettes, neutral colours, and soft fabrics that make pieces easy to style and comfortable to wear. Instead of leaning on loud prints or seasonal trends, the brand prioritises timeless design that works across many occasions—from work to casual weekends to social plans. Sanikai appeals to people who prefer fashion that feels calm and thoughtfully made, fitting effortlessly into everyday routines. The brand is ideal for customers who want wardrobe staples that feel modern, understated, and dependable without being overly bold or dramatic.

The Pink Desert is a contemporary fashion and lifestyle brand founded in the United States in 2014 with a passion for playful, feminine style. Inspired by modern silhouettes and desert-meets-city aesthetics, the brand creates ready-to-wear pieces that balance spirited design with everyday wearability. Each collection blends soft textures, relaxed tailoring, and thoughtful color palettes to reflect a confident yet effortless approach to dressing. The Pink Desert’s pieces are designed to be versatile wardrobe staples that move seamlessly from day to evening, embodying a sense of ease and spirited individuality. Built on a belief that fashion should feel joyful and personal, the brand appeals to those who want both comfort and personality in their clothing. With a focus on quality fabrics and contemporary design, The Pink Desert continues to grow as a destination for women who value modern style with a playful, refined touch.

Mersea is a contemporary lifestyle and fashion brand founded by Lina Ghosn in the United States, created to celebrate relaxed coastal style and everyday ease. Inspired by seaside living and a sense of effortless comfort, Mersea crafts collections that blend casual elegance with thoughtful design—offering apparel, accessories, and home goods that feel soft, approachable, and full of personality. Each piece reflects a love for relaxed silhouettes, high-quality fabrics, and timeless appeal, inviting customers to embrace comfort without sacrificing style. With a focus on versatile pieces that transition from beach days to city moments, Mersea resonates with those who value laid-back sophistication and wardrobe essentials that feel good to wear. The brand continues to grow as a destination for easy-going, thoughtfully crafted fashion and lifestyle staples.