Routine Cream

AG Care is a Canadian professional haircare brand founded in Vancouver in 1989 by John and Lotte Davis. The brand specializes in salon-quality, vegan formulations that balance high performance with sustainability. AG Care’s product lineup includes shampoos, conditioners, masks, and styling products tailored to different hair types and needs, from hydration to volume and curl definition. The company is known for its commitment to clean beauty — avoiding sulfates, gluten, DEA, and parabens while using natural, ethically sourced ingredients like apple cider vinegar, coconut oil, and pea protein. What makes AG Care distinctive is its deep-rooted belief in care over chemicals,” combining professional results with responsible practices. The brand also supports social causes through its Women Leading Change Foundation, which funds education for girls in Africa. With over three decades of excellence, AG Care continues to bridge ethical innovation with professional-grade performance.

Design.Me Hair is a Canadian haircare brand founded in 2015 by Safir Shnayderman and Amy Stollmeyer. The company was created with a vision to make salon-quality products simple, fun, and effective for everyday use. Based in Montreal, Design.Me offers a full range of styling and care products, including shampoos, conditioners, volumizing sprays, and leave-in treatments. Each product is formulated to deliver professional results while being cruelty-free, vegan, and free from harmful ingredients like sulfates, parabens, and gluten. Known for its vibrant packaging and playful branding, Design.Me combines performance with personality, appealing to both stylists and consumers. The brand gained major popularity with its Puff.Me volumizing powder, one of the first in its category to use a precise pump applicator. What makes Design.Me Hair unique is its balance of innovation, aesthetic appeal, and clean formulations — making professional haircare approachable, inclusive, and enjoyable for all hair types.

CurlShoppe is a Canadian natural haircare brand founded in 2015 by Natasha Sheppard and Rowan McAnoy. Based in Toronto, the brand was created to support the curly and textured hair community through affordable, effective products. Its product line — from cleansing conditioners to butters and gels — focuses on hydration, moisture retention, and definition using natural ingredients like aloe vera, shea butter, and coconut oil. CurlShoppe’s products are silicone-free, sulfate-free, and cruelty-free. The brand also places a strong emphasis on education, helping customers understand curl care routines and hair porosity. What makes CurlShoppe unique is its focus on representation and accessibility — providing inclusive, high-quality products designed for textured hair within Canada’s diverse beauty landscape.