Phitofilos
Founded in 2007 by Dr. Flavio Pantani, Phitofilos is an Italian haircare brand rooted in herbal tradition and scientific precision. Headquartered in Rome, the company specializes in plant-based hair treatments made with henna, amla, and cassia. It promotes natural coloring and hair-strengthening alternatives to chemical dyes. All formulations are certified vegan and organic, following COSMOS and AIAB standards. Phitofilos is also recognized for its educational initiatives, teaching professionals about herbal trichology and sustainable haircare. What makes the brand distinctive is its fusion of Italian craftsmanship and botanical science, reviving ancient herbal practices through modern, eco-certified formulations that prioritize scalp health and color vitality.
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