Needle & Thread

Bluebella is a contemporary lingerie and intimate apparel brand founded by Emily Bendell in London, United Kingdom, in 2010. Created with a mission to redefine modern lingerie, Bluebella blends bold design, architectural details, and accessible luxury to craft pieces that feel empowering and fashion-forward. The brand is known for its confident silhouettes, intricate lacework, and trend-driven collections that balance sensuality with wearability. Bluebella designs lingerie that celebrates self-expression, independence, and confidence—appealing to individuals who view lingerie as an extension of personal style rather than something hidden. With a strong global presence and a focus on inclusive, modern aesthetics, Bluebella continues to challenge traditional perceptions of lingerie, offering designs that feel unapologetically bold, contemporary, and empowering.

Desmond & Dempsey is a London–based luxury sleepwear brand that creates premium pyjamas and loungewear designed for comfort and style at home. Known for its elegant prints and refined fabrics, the brand makes classic pyjama sets, robes, and relaxed pieces that feel soft on the skin. Desmond & Dempsey balances traditional tailoring with playful design, making its sleepwear feel both timeless and fun. Instead of plain basics, the brand focuses on elevated pieces that feel like a treat every time you wear them. The clothing is designed for restful nights, slow mornings, and relaxed evenings, appealing to people who value quality and comfort in their loungewear. Desmond & Dempsey is ideal for customers who want sleepwear that feels special, well-made, and thoughtfully styled with both comfort and aesthetics in mind.

Gaia Segattini Knotwear is an Italian fashion brand founded by Gaia Segattini, specialising in modern knitwear. The brand focuses on sweaters, knit dresses, cardigans, and textured pieces designed with a creative and contemporary feel. Gaia Segattini Knotwear blends craftsmanship with playful design, often using bold colours, unique patterns, and interesting shapes. The collections feel expressive while still being wearable for everyday life. Instead of plain basics, the brand treats knitwear as a statement. The clothing works well for people who like creative fashion with comfort built in. Gaia Segattini Knotwear appeals to customers who enjoy artistic design and well-crafted pieces. It is ideal for those looking for knitwear that feels modern, distinctive, and full of personality.