Mira Zwillinger

Paapii Design is a Finland-based fashion and lifestyle brand founded by Anniina Isokangas in 2011 that focuses on simple, high-quality children’s and adults’ clothing with Nordic design sensibility. The brand creates wardrobe pieces such as knitwear, tops, trousers, dresses, and accessories made from soft, breathable materials that feel comfortable and natural on the skin. Paapii Design’s aesthetic is calm and understated, favouring neutral tones, relaxed silhouettes, and timeless shapes that can be worn across seasons. The clothing is designed to work for everyday life, play, and casual moments, making garments that feel dependable and versatile. Instead of heavy prints or bold trends, the brand prioritises quality and simplicity, helping customers build wardrobes that fit easily into daily routines. Paapii Design appeals to people who appreciate minimalist design and natural comfort. It is ideal for customers looking for dependable pieces that feel comfortable, wearable, and timeless.

Sepia Stories is an India-based fashion brand founded by Chaitsi Ahuja in 2020 that focuses on sustainable everyday women’s clothing with a warm, thoughtful feel. The brand creates dresses, tops, skirts, and relaxed silhouettes using natural fabrics and calm colour palettes. Sepia Stories keeps its designs simple, breathable, and easy to wear, making them suitable for daily routines, casual outings, work, and relaxed weekends. Instead of loud prints or fast trends, Sepia Stories favours quiet design and gentle shapes that feel dependable and comfortable. The brand places attention on thoughtful materials and mindful production, appealing to people who prefer natural fibres and garments that feel caring to wear. Sepia Stories is ideal for customers who want comfortable basics with a calm aesthetic, perfect for everyday life and capsule-style wardrobes.

Hazel & Folk is an Australia-based fashion brand that focuses on relaxed, everyday womenswear with a soft, effortless feel. The brand creates pieces such as tops, dresses, skirts, trousers, and casual staples designed to feel comfortable and wearable for daily life. Hazel & Folk’s designs often feature simple silhouettes, approachable fabrics, and neutral or earthy tones that make outfits easy to style for workdays, social outings, or relaxed weekends. Instead of chasing fast trends or bold statements, the brand leans toward wardrobe pieces that feel calm and versatile. The clothing feels practical yet stylish, making it suitable for people who value simplicity and ease in their fashion choices. Hazel & Folk appeals to customers who enjoy modern, everyday clothing that feels understated and comfortable. It’s ideal for those looking for friendly wardrobe staples that fit naturally into regular routines and can be worn again and again.