Sepia Stories

Chettinad Thari is an India-based brand focused on preserving and promoting traditional Chettinad weaving. The brand works with handloom artisans to create sarees, textiles, and clothing rooted in South Indian heritage. Chettinad Thari is known for rich colours, bold checks, and distinctive patterns that reflect the region’s textile history. The fabrics are crafted using time-honoured techniques, making each piece feel authentic and meaningful. Instead of mass production, the brand supports slow fashion and traditional craftsmanship. Chettinad Thari appeals to people who value heritage textiles and artisanal work. It is ideal for customers looking for traditional Indian fabrics that celebrate culture, skill, and timeless design.

Delavali is a fashion brand co-founded by Elin Kling and Karl Lindman in Montreal, Canada, that focuses on modern, elevated women’s clothing with a refined yet wearable feel. The brand creates dresses, tops, knitwear, and tailored pieces designed to balance elegance with everyday ease. Delavali’s designs often feature soft fabrics, flattering silhouettes, and subtle details that make pieces suitable for both work and casual occasions. Instead of fast trends, the brand aims for timeless wardrobe staples that feel polished without effort. The clothing feels comfortable and thoughtful, helping customers put together outfits that feel confident and up-to-date. Delavali appeals to women who value simple sophistication and versatility. It is ideal for customers looking for modern staples that feel refined, easy to wear, and perfect for daily life.

Rudy Jude is a Maine, United States–based fashion brand founded by Julie O’Rourke in 2017 that focuses on custom and ready-to-wear women’s clothing with a relaxed yet stylish feel. The brand creates dresses, tops, trousers, and coordinated sets designed to feel comfortable and wearable for everyday life and special moments. Rudy Jude’s designs often use soft fabrics and relaxed silhouettes that make clothing easy to wear from morning to evening. The brand avoids heavy trends, favouring simple shapes that flow naturally and feel intentional. Rudy Jude appeals to people who want fashion that feels personal, easy to style, and wearable in many settings. It is ideal for customers who value comfortable, modern pieces that can be dressed up or down depending on the day.