Hazel & Folk

Javinishka is an India-based fashion brand founded by Nishant Sinha, focusing on contemporary women’s clothing rooted in thoughtful design. The brand creates dresses, sets, and everyday pieces that blend modern silhouettes with subtle Indian influences. Javinishka designs often use comfortable fabrics, clean lines, and elegant details, making the clothing suitable for daily wear, work settings, and casual gatherings. The style feels refined yet easy, without heavy embellishment. Instead of loud trends, the brand prioritises wearability and balance. Javinishka is for people who want modern Indian fashion that feels understated, practical, and well-designed, offering pieces that fit smoothly into everyday life.

Ethnc is a Pakistan-based fashion brand that focuses on contemporary ethnic wear for women. The brand creates ready-to-wear outfits such as kurtas, co-ord sets, dresses, and festive styles that blend traditional design with modern silhouettes. Ethnc is known for using rich colours, detailed prints, and fabric choices that feel suitable for everyday wear as well as celebrations. The collections are designed to be stylish yet practical, making them easy to wear for work, gatherings, and seasonal occasions. Instead of heavy couture, the brand keeps its designs wearable and accessible. Ethnc appeals to women who enjoy traditional aesthetics with a modern update. It is ideal for those looking for versatile ethnic clothing that feels polished, comfortable, and current.

Linenbee is a Latvia-based fashion brand founded by Tanya Maiboroda in 2012 that focuses on high-quality linen clothing and natural fabric pieces designed for everyday comfort. The brand creates dresses, tops, trousers, jumpers, and casual wear made from lightweight, breathable linen and other natural materials. Linenbee’s designs often feature relaxed silhouettes, soft colours, and simple shapes that make clothing easy to wear for daily routines, warm weather, travel, and casual outings. Instead of heavy or structured fashion, the brand leans into natural, breathable fabrics that feel gentle and comfortable against the skin. The clothing is designed to fit naturally into everyday wardrobes and layered easily with other pieces. Linenbee appeals to people who love natural materials, comfort, and timeless design. It’s ideal for customers looking for breathable, soft clothing that feels effortless and relaxed.