
Frugi is a Cornwall-based ethical children’s clothing brand founded by Lucy Jewson in 2004, built on a mission to create joyful, planet-friendly clothing for little ones. Known for its vibrant colours, playful prints, and practical designs, Frugi creates garments made from organic and responsibly sourced materials that are gentle on young skin. The brand champions sustainability, ethical production, and circular fashion—designing clothes that are durable, comfortable, and easy to pass on. With a strong focus on environmental responsibility and social impact, Frugi has become a trusted name for families seeking clothing that balances fun, functionality, and conscious values.
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Little Nature Lover is an Australia-based children’s brand focused on nature-inspired clothing and lifestyle products for little ones. The brand creates kidswear designed with comfort, softness, and simplicity in mind, often using gentle colours and playful, earthy themes. Little Nature Lover’s collections are inspired by outdoor exploration, animals, and a love for the natural world. The designs feel calm and thoughtful, making them suitable for everyday wear, playtime, and relaxed family moments. Instead of loud or overly trendy styles, the brand focuses on pieces that feel gentle and timeless. Little Nature Lover appeals to parents who enjoy nature-led aesthetics and want comfortable clothing for their children. It’s ideal for families who value softness, simplicity, and a connection to the outdoors.
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The Simple Folk is a UK-based children’s clothing brand founded by Abigail and Jamie Bradshaw in 2019. The brand focuses on simple, comfortable clothing for babies and children. The Simple Folk creates everyday essentials such as rompers, dresses, tops, trousers, and sleepwear using soft, natural fabrics. The designs are calm and minimal, with neutral colours and relaxed fits that allow children to move freely. The clothing is made to feel gentle on the skin and suitable for daily wear. The brand avoids loud prints and fast trends, focusing instead on timeless styles that can be worn again and passed on. The Simple Folk appeals to parents who prefer understated kidswear that feels thoughtful, comfortable, and easy to use.
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Minimioche is a Toronto, Canada–based children’s clothing brand founded by Alyx Taylor in 2008, focusing on modern, minimalist apparel for babies and kids. The brand creates essentials such as onesies, tops, trousers, dresses, and cozy layers made from soft, high-quality fabrics. Minimioche’s designs are known for their clean lines, neutral colours, and playful yet simple aesthetic that allows children to move freely and comfortably. Instead of loud prints or fast trends, the brand focuses on timeless pieces that can be worn often and passed down. The clothing feels gentle on the skin and practical for everyday play, rest, and outings. Minimioche appeals to parents who value simplicity, quality, and thoughtful design in kidswear. It’s ideal for families looking for stylish, durable children’s clothing that feels modern and easy to wear.
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