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Oh Polly is a Liverpool, United Kingdom–based fashion brand founded by Claire Henderson and Mike Branney in 2015 that focuses on bold, trend-led women’s clothing designed for confident style. The brand creates pieces such as dresses, tops, skirts, co-ord sets, and occasion wear that feel modern, expressive, and ready for nights out, events, or social plans. Oh Polly’s designs often use figure-flattering cuts, statement shapes, and eye-catching details that help garments stand out. Instead of plain basics, the brand leans into contemporary trends with a confident edge — pieces that look stylish and head-turning. The clothing is designed to feel flattering, comfortable, and easy to style for many occasions where fashion feels fun and expressive. Oh Polly appeals to people who enjoy bold, trend-oriented fashion that feels current and stylish. It’s ideal for customers who want pieces that feel ready for memorable moments and modern social style.

Bo+Tee is a Manchester, United Kingdom–based fashion brand founded by Leah Lloyd and Jemima Ridley in 2012, known for playful, creative women’s clothing. The brand creates dresses, tops, skirts, and co-ordinate pieces designed to feel expressive and joyful. Bo+Tee’s designs often feature bold prints, whimsical patterns, and flattering silhouettes that make outfits feel fun and stylish without being fussy. Instead of quiet basics, the brand leans into eye-catching pieces that help customers express individuality through fashion. The clothing feels comfortable, youthful, and engaging, making it suitable for daily wear as well as social occasions where a bit of personality helps. Bo+Tee appeals to people who enjoy colourful, expressive fashion that feels natural and fun. It is ideal for customers who want wardrobe pieces that feel lively, playful, and easy to wear.

The Well Worn is a UK-based clothing brand focused on everyday fashion with a relaxed, lived-in feel. The brand creates casual clothing such as tops, dresses, knitwear, and wardrobe basics designed for regular wear. The Well Worn keeps its designs simple and comfortable, using soft fabrics and easy fits. The collections are meant to feel familiar and wearable, not overly styled or trend-driven. The brand appeals to people who prefer clothing that feels comfortable, practical, and easy to return to again and again.