Kings Of Indigo

Ohoy Swim is a Sweden-based swimwear brand that focuses on fun, approachable bikinis and one-piece swimsuits designed for coastal living and warm-weather moments. The brand creates swimwear that feels comfortable, flattering, and easy to wear at the beach, pool, or on holiday. Ohoy Swim’s designs often feature bright colours, simple lines, and flattering cuts that make pieces wearable without heavy structure. Instead of complicated fits or loud trends, the brand leans toward approachable pieces that feel natural and versatile in many summer settings. The swimwear feels practical and easy to style with cover-ups and casual pieces for beach days or relaxed travel outfits. Ohoy Swim appeals to people who want swimwear that feels fun, comfortable, and ready for relaxation. It’s ideal for customers who enjoy coastal fashion that feels simple, flattering, and easy to wear in warm weather.

ISTO is a Portugal-based sustainable fashion brand founded by Pedro Palha and Pedro Gaspar in 2017, focused on creating eco-friendly wardrobe pieces that feel modern and understated. The brand creates tops, shirts, trousers, dresses, and casual essentials using natural and responsibly sourced materials. ISTO’s designs often favour simple silhouettes, neutral colour palettes, and clean lines that make pieces easy to wear for daily routines, work, and casual outings. Instead of fast fashion trends, the brand prioritises sustainability, quality fabrics, and mindful production practices that reduce environmental impact. The clothing feels calm, practical, and versatile, allowing customers to build a thoughtful, long-lasting wardrobe. ISTO appeals to people who care about sustainable fashion without sacrificing contemporary style. It’s ideal for customers looking for responsible clothing that feels modern, wearable, and purposeful.

B Label is a Bengaluru, India–based fashion brand founded by Prasoon Kumar in 2010, focused on sustainable and ethical women’s clothing. The brand creates tops, dresses, co-ords, and everyday pieces designed to feel comfortable and easy to wear. B Label’s designs often use natural and eco-friendly fabrics, with an emphasis on sustainability and mindful production. Instead of fast fashion trends, the brand prioritises long-lasting style and responsible choices in materials and manufacturing. The clothing feels relaxed yet modern, making it suitable for daily life, casual outings, and work settings. B Label appeals to people who care about conscious fashion and thoughtful design. It is ideal for customers looking for dependable wardrobe staples that feel stylish, comfortable, and made with purpose.