JVN Hair

Odele Beauty is a Minneapolis-based clean haircare brand founded in 2019 by Lindsay Holden and Britta Chatterjee. The company was created to make high-quality, salon-grade products accessible to everyone, regardless of gender or hair type. Odele’s line includes shampoos, conditioners, and styling products made with plant-derived ingredients and essential oils. All products are vegan, cruelty-free, and free from sulfates, silicones, and synthetic fragrances. The brand also prioritizes transparency, listing every ingredient on its packaging and maintaining sustainable manufacturing practices. What makes Odele distinctive is its inclusive and minimalist philosophy — promoting beauty without boundaries.” Designed for real-life routines, Odele has become one of the fastest-growing clean haircare brands available at major U.S. retailers.

Max Green Alchemy is a San Francisco-based natural hair and skincare brand founded in 2004 by David and Wil. The company was created to deliver high-performance personal-care products made entirely from plant-based, non-toxic ingredients. Its haircare line includes shampoos, conditioners, and styling gels formulated with botanical extracts like nettle, chamomile, and aloe vera to promote healthy hair without synthetic chemicals. All products are vegan, cruelty-free, and free from parabens, sulfates, and petrochemicals. Max Green Alchemy focuses on transparency and ethical, producing in small batches to ensure purity and freshness. What makes the brand unique is its commitment to green chemistry” — using science to maximize natural effectiveness while minimizing environmental impact. Loved by those with sensitive skin and eco-conscious lifestyles, Max Green Alchemy stands as one of the early pioneers of truly clean haircare in the U.S.

Ceremonia is a New York–based clean haircare brand founded by Babba C. Rivera, inspired by her Latinx heritage and the traditional hair rituals of Latin America. The brand celebrates culture and community while focusing on scalp health and natural ingredients. Its range includes oils, shampoos, and styling products infused with Latin American botanicals such as babassu, cupuaçu, and aloe vera. All products are vegan, cruelty-free, and free of sulfates and silicones. Ceremonia stands out for its focus on representation — highlighting Latin beauty traditions within modern wellness. What makes Ceremonia distinctive is its holistic approach: combining ancestral wisdom, sustainability, and modern formulation science. With its bright aesthetic and inclusive storytelling, Ceremonia has become one of the most recognized Latinx-founded haircare brands in the global clean beauty space.