Jenny Packham

Hartford is a France-based fashion brand founded by Yves Chareton, known for its relaxed, refined approach to casualwear. The brand creates shirts, dresses, knitwear, and everyday pieces inspired by American heritage and European style. Hartford’s designs often feature soft fabrics, relaxed fits, and timeless patterns that feel comfortable and easy to wear. Instead of trend-heavy fashion, the brand focuses on wardrobe staples that feel familiar and dependable. The clothing works well for daily life, travel, and casual social settings. Hartford appeals to people who enjoy understated fashion with a relaxed, classic feel. It’s ideal for customers looking for casual pieces that balance comfort, quality, and timeless style.

Morgan Lane is a New York, United States–based fashion brand founded by Morgan Curtis in 2014 that focuses on playful, feminine sleepwear and lingerie. The brand creates pajamas, robes, slips, and loungewear that blend comfort with fashion-forward design. Morgan Lane is known for its bold prints, soft fabrics, and flattering silhouettes that make sleepwear feel stylish rather than basic. The designs are meant to be worn at home, while relaxing, or even styled beyond the bedroom. Instead of plain nightwear, the brand leans into expressive patterns and elevated details. Morgan Lane appeals to people who want sleepwear that feels fun, comfortable, and fashionable. It’s ideal for customers who enjoy loungewear that looks as good as it feels.

Rio de Sol is a French swimwear and resortwear brand founded by Solange Ferrarini in 2005 that focuses on bold, colourful beachwear inspired by Brazilian and coastal culture. The brand creates bikinis, one-piece swimsuits, cover-ups, and beach accessories designed to feel vibrant, flattering, and fun. Rio de Sol’s designs often feature bright prints, striking colours, and simple cuts that make pieces feel easy to wear at the pool, by the sea, or on sunny holidays. The swimwear is made to feel comfortable and supportive, with shapes that suit a variety of body types without heavy structure. The brand appeals to people who want swimwear that feels lively, expressive, and ready for warm weather adventures. Rio de Sol is ideal for customers who enjoy fashion that feels joyful, bold, and suited to relaxed, sun-filled moments.