Morgan Lane

Princesse Tam Tam is a Paris, France–based lingerie and sleepwear brand founded by Loumia and Shama Hiridjee in 1985 that focuses on stylish, feminine intimate apparel. The brand creates bras, panties, bodysuits, loungewear, sleepwear, and beachwear that feel elegant and comfortable. Princesse Tam Tam’s designs often use delicate fabrics, lace details, and refined shapes that make everyday intimates feel beautiful and wearable. The brand balances fashion with comfort, crafting pieces that look polished without sacrificing ease of wear. The collections range from classic basics to more decorative styles, giving customers options that suit both daily routines and moments when they want something special. Princesse Tam Tam appeals to people who want lingerie and sleepwear that feels stylish and thoughtfully designed. It’s ideal for customers who value a feminine aesthetic alongside practical comfort.

Selkie is a Los Angeles–based fashion brand founded by Kimberley Gordon in 2018 that focuses on whimsical, fairy-tale inspired women’s clothing. The brand creates dresses, skirts, tops, and ensembles with romantic details such as ruffles, soft tulle, embroidery, and flowing fabrics. Selkie’s designs feel dreamy and expressive, often featuring storybook-like shapes and feminine touches that make them feel special and memorable. The clothing is designed for people who enjoy fashion with personality — pieces that feel like clothing you might wear for celebrations, evenings out, and moments when you want to feel creative or standout. Instead of basic everyday wear, Selkie leans toward pieces that feel imaginative and emotive. The brand appeals to those who love fashion that feels romantic, artistic, and distinct rather than simple or minimal.

Gunda Hafner is a Germany-based fashion brand founded by Gunda Hafner, known for its artistic and thoughtful approach to women’s clothing. The brand creates dresses and statement pieces that focus on shape, fabric, and subtle design details. Gunda Hafner’s designs often feel expressive yet refined, blending creativity with wearability. Instead of mass-produced fashion, the brand prioritises individuality and craftsmanship. The clothing is suited for people who appreciate fashion as a form of self-expression and prefer pieces that feel distinctive. Gunda Hafner appeals to customers who enjoy artistic design and thoughtfully made garments. It’s ideal for those looking for unique womenswear that feels personal, expressive, and carefully designed.