Iles Formula

Neuma Beauty is a U.S.-based professional haircare brand founded in 2009 by Jeffery Orrell. The brand was created to merge salon performance with sustainable, clean formulations. Neuma’s products are made with plant-based ingredients and certified organic extracts, avoiding sulfates, parabens, and synthetic fragrances. Its range includes shampoos, conditioners, and styling products designed to nourish hair while protecting color and maintaining scalp health. Every product is packaged in post-consumer recycled materials, and the brand follows strict cruelty-free and vegan standards. What makes Neuma distinctive is its commitment to clean beauty without compromise” — combining eco-responsibility with high-end salon results. With its minimalist aesthetic and ethical approach, Neuma has built a strong reputation among professionals seeking sustainability and performance in one bottle.

Function of Beauty is a New York–based custom haircare brand founded in 2015 by Zahir Dossa and Joshua Maciejewski. The company allows users to create personalized shampoos, conditioners, and treatments tailored to their unique hair goals, type, and preferences. Each product is vegan, cruelty-free, and made without sulfates or parabens. Customers can also choose their fragrance, color, and bottle design, adding a personalized touch to the experience. What makes Function of Beauty unique is its combination of data-driven personalization and aesthetic customization. The brand operates its own manufacturing facilities, ensuring every bottle is made to order. By merging technology with clean beauty, Function of Beauty has redefined how consumers engage with personal care, becoming one of the most recognizable names in custom beauty worldwide.

MONAT (Modern Nature) is a global haircare and wellness company founded in 2014 as part of the Alcora Corporation. Based in Florida, the brand offers naturally based products formulated with essential oils, botanical extracts, and active ingredients that target scalp health, hair growth, and damage repair. MONAT’s product portfolio includes shampoos, conditioners, styling products, and supplements, all free from parabens, sulfates, and harsh chemicals. Its unique Rejuveniqe Oil Intensive — a blend of over 13 plant and essential oils — is the cornerstone of the brand. MONAT operates through direct sales, empowering independent partners worldwide. What sets the brand apart is its fusion of nature and advanced science, backed by clinical research and a strong community-driven model that supports entrepreneurship and wellness.