Good Dye Young

The Rootist is a U.K.-based science-led haircare brand dedicated to improving scalp and root health for stronger, fuller hair. The brand’s formulas use Bio-Ferment Technology, a process that transforms natural ingredients into highly bioavailable nutrients for the scalp. Its range includes shampoos, treatments, and serums designed to restore balance and resilience from the roots up. All products are vegan, cruelty-free, and formulated without sulfates, silicones, or parabens. The Rootist stands out for its nutrient-rich, microbiome-friendly approach, bridging the gap between skincare and haircare. With a focus on cellular nourishment and clean performance, the brand is redefining modern scalp wellness through advanced biotechnology.

Miss Jessie’s is a pioneering American haircare brand founded in 1999 by sisters Miko and Titi Branch in Brooklyn, New York. The brand was created to provide professional-quality products for naturally curly, coily, and wavy hair textures at a time when few existed. Its original salon and product line helped shape the modern natural hair movement. Miss Jessie’s signature items — such as Curly Pudding, Baby Buttercreme, and Pillow Soft Curls — became staples among curly-haired consumers worldwide. Every formula is designed to define, moisturize, and enhance natural texture without harsh chemicals. What makes Miss Jessie’s distinctive is its cultural impact: it not only revolutionized curly haircare but also redefined beauty standards for textured hair. More than two decades later, it remains a trusted, iconic brand in the global natural hair community.

Founded in the United States, Curl Junkie offers salon-grade products designed specifically for curly, wavy, and coily hair. Developed by a professional stylist, the brand uses botanical blends of aloe, glycerin, and rich emollients to enhance curl definition and moisture retention. Its cult favorites, such as the Curl Assurance Smoothing Lotion and Hibiscus & Banana Deep Fix, are known for consistent, high-performance results. All products are vegan and free from sulfates, silicones, and parabens. What makes Curl Junkie distinctive is its precision-formulated curl system, combining professional performance with ingredient integrity trusted by the natural-hair community.