

FrizzOff (Curly Hair Solutions) is a Canadian professional haircare brand founded in 1985 by Jonathan Torch. Based in Toronto, the brand was one of the earliest to specialize in curly and frizz-prone hair. Its best-selling product, Curl Keeper,” became a global favorite for defining curls and eliminating frizz without residue. FrizzOff’s product range includes shampoos, conditioners, and styling solutions made with water-based, silicone-free formulas. The brand’s philosophy centers on achieving consistent, humidity-resistant curls through science-backed formulation. What makes FrizzOff distinctive is its long-standing expertise — combining decades of salon experience with advanced curl technology. It remains a trusted brand for those seeking lasting frizz control and defined, manageable curls.
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Unwritten is an Australian haircare brand designed for professional stylists and modern consumers seeking clean, effective products. Its range includes shampoos, conditioners, and styling essentials formulated with plant-based ingredients and free from sulfates and parabens. The brand’s minimalist packaging and ingredient transparency emphasize sustainability and authenticity. Unwritten focuses on hair health through gentle care — maintaining natural texture and balance while supporting salon results. What makes Unwritten unique is its blend of creativity and care, built to empower stylists and everyday users with uncomplicated, high-performing formulas. Rooted in Australian craftsmanship and innovation, it represents a new generation of professional, eco-conscious haircare.
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Aiir Professional is a U.S.-based professional haircare brand founded by hairstylist Jenny Strebe. The brand combines clean beauty with energetic wellness, formulating its products with gemstones, plant-based ingredients, and essential oils to promote both hair health and emotional balance. Its product line includes styling powders, texture sprays, and shine serums infused with crystals such as rose quartz and amethyst. All Aiir Professional products are cruelty-free, vegan, and free from parabens, sulfates, and gluten. The brand’s philosophy — beauty elevated by energy” — blends spirituality and salon science, appealing to modern consumers seeking mindfulness in their beauty routines. What makes Aiir distinctive is its fusion of performance and holistic care, creating a luxury experience that goes beyond appearance to nurture well-being.
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Founded in 2022 by Produits Vernico Ltée, Alcove Hair is a Canadian professional haircare brand designed for salon-level performance. Its products use Microcapsule Technology, which gradually releases active ingredients to deliver lasting moisture and protection against heat and environmental stress. The range includes shampoos, conditioners, and treatments suitable for all hair types. All formulations are vegan, paraben-free, and sulfate-free, made with advanced polymers and botanical extracts. Alcove partners with salons and stylists to promote hair health through innovation and education. What makes Alcove Hair distinctive is its fusion of scientific precision and salon expertise, offering durable protection and lightweight hydration tailored to modern styling needs.
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