Davines US

Serge Destel Paris is a French professional haircare brand that combines salon expertise with premium, natural formulations. Designed for stylists and consumers, its products use botanical extracts and essential oils to cleanse, repair, and protect hair. The brand emphasizes scalp wellness and long-term hair vitality. Each formula is vegan, sulfate-free, and enriched with nourishing oils like argan and macadamia. What makes Serge Destel distinctive is its blend of French sophistication and clean innovation, offering a holistic approach to professional haircare. It continues to gain recognition in high-end salons for its balance of performance, purity, and design.

Matarrania was founded in 2007 by Evelyn Celma in the Matarranya region of Spain. The brand creates 100% organic, cold-pressed beauty and haircare products inspired by Mediterranean herbal traditions. All formulas use locally sourced olive oil as a base, combined with wild herbs and essential oils. Matarrania is certified organic by the Soil Association and supports local agriculture through ethical. Its minimal packaging and slow-production methods reflect its eco-conscious philosophy. What makes Matarrania unique is its dedication to zero waste and territorial heritage, crafting artisanal products that connect self-care to sustainable living and biodiversity preservation.

Cut by Fred is a French vegan haircare brand founded by hairstylist Fred Birault. The brand focuses on clean, eco-friendly formulas made with natural plant extracts and essential oils. Its range includes shampoos, masks, and styling creams that nourish and define hair without silicones or sulfates. All packaging is recyclable, and the brand offers refill options to reduce waste. What makes Cut by Fred unique is its minimalist, playful approach to sustainability, combining salon performance with environmental consciousness. It reflects a new wave of Parisian clean beauty focused on authenticity and ethical craftsmanship.