Cut by Fred

Secretos del Agua, based in Madrid, Spain, is a holistic hair and skincare brand founded on the principles of bioenergy and cellular regeneration. Its formulas are infused with Active Water, a proprietary ingredient created through natural mineral and botanical processes that support scalp and hair health. The brand avoids parabens, silicones, and artificial colorants, focusing instead on restoring the body’s natural balance. Secretos del Agua collaborates with salons and wellness centers worldwide. What makes it unique is its integration of science, energy, and nature, positioning haircare as a form of overall well-being rather than surface treatment.

Eideal is a Dubai-based professional haircare and styling tools brand founded by Haysam Eid. Serving salons across the Middle East, Eideal provides high-quality tools, including straighteners, dryers, and brushes, along with its haircare line designed for performance and longevity. The brand focuses on innovation, ergonomic design, and durable materials to meet professional standards. Its haircare products are formulated to repair and protect hair exposed to harsh climates and styling stress. What makes Eideal unique is its regional expertise, combining professional technology with Middle Eastern hair needs. The brand is widely recognized for elevating salon experiences through reliable, high-end tools and treatments.

Oway (Organic Way) is an Italian professional haircare brand developed by Rolland in Bologna. The brand focuses on biodynamic, organic, and fair-trade ingredients to create high-performance salon products that are both natural and effective. Oway’s range includes shampoos, conditioners, scalp treatments, and styling products formulated with essential oils, plant extracts, and sustainable botanicals. The company also emphasizes environmental responsibility through eco-design — using glass, aluminum, and recycled materials instead of plastic. Its biodynamic farming practices ensure that raw ingredients are grown without chemicals and harvested at their most potent stage. What makes Oway distinctive is its holistic philosophy: merging salon innovation with regenerative agriculture and principles. With its elegant packaging and ethical foundation, Oway has become a global leader in professional clean haircare and a favorite among eco-conscious stylists.