Davines

Matarrania was founded in 2007 by Evelyn Celma in the Matarranya region of Spain. The brand creates 100% organic, cold-pressed beauty and haircare products inspired by Mediterranean herbal traditions. All formulas use locally sourced olive oil as a base, combined with wild herbs and essential oils. Matarrania is certified organic by the Soil Association and supports local agriculture through ethical. Its minimal packaging and slow-production methods reflect its eco-conscious philosophy. What makes Matarrania unique is its dedication to zero waste and territorial heritage, crafting artisanal products that connect self-care to sustainable living and biodiversity preservation.

Eideal is a Dubai-based professional haircare and styling tools brand founded by Haysam Eid. Serving salons across the Middle East, Eideal provides high-quality tools, including straighteners, dryers, and brushes, along with its haircare line designed for performance and longevity. The brand focuses on innovation, ergonomic design, and durable materials to meet professional standards. Its haircare products are formulated to repair and protect hair exposed to harsh climates and styling stress. What makes Eideal unique is its regional expertise, combining professional technology with Middle Eastern hair needs. The brand is widely recognized for elevating salon experiences through reliable, high-end tools and treatments.

Founded in Spain, Niche Beauty Lab is a cosmetics manufacturer that develops multiple science-backed skincare and haircare brands, including Freshly Cosmetics, Theramid, and Transparent Lab. Based in Barcelona, the company focuses on transparency, ingredient efficacy, and sustainability through advanced lab research. Its haircare innovations include strengthening peptides, botanical actives, and minimalist formulas free from sulfates and silicones. What makes Niche Beauty Lab distinctive is its vertical integration of research and production, allowing fast innovation and clean, clinically tested products that balance European elegance with scientific precision.