Niche Beauty Lab

Serge Destel Paris is a French professional haircare brand that combines salon expertise with premium, natural formulations. Designed for stylists and consumers, its products use botanical extracts and essential oils to cleanse, repair, and protect hair. The brand emphasizes scalp wellness and long-term hair vitality. Each formula is vegan, sulfate-free, and enriched with nourishing oils like argan and macadamia. What makes Serge Destel distinctive is its blend of French sophistication and clean innovation, offering a holistic approach to professional haircare. It continues to gain recognition in high-end salons for its balance of performance, purity, and design.

Oway (Organic Way) is an Italian professional haircare brand developed by Rolland in Bologna. The brand focuses on biodynamic, organic, and fair-trade ingredients to create high-performance salon products that are both natural and effective. Oway’s range includes shampoos, conditioners, scalp treatments, and styling products formulated with essential oils, plant extracts, and sustainable botanicals. The company also emphasizes environmental responsibility through eco-design — using glass, aluminum, and recycled materials instead of plastic. Its biodynamic farming practices ensure that raw ingredients are grown without chemicals and harvested at their most potent stage. What makes Oway distinctive is its holistic philosophy: merging salon innovation with regenerative agriculture and principles. With its elegant packaging and ethical foundation, Oway has become a global leader in professional clean haircare and a favorite among eco-conscious stylists.

Matarrania was founded in 2007 by Evelyn Celma in the Matarranya region of Spain. The brand creates 100% organic, cold-pressed beauty and haircare products inspired by Mediterranean herbal traditions. All formulas use locally sourced olive oil as a base, combined with wild herbs and essential oils. Matarrania is certified organic by the Soil Association and supports local agriculture through ethical. Its minimal packaging and slow-production methods reflect its eco-conscious philosophy. What makes Matarrania unique is its dedication to zero waste and territorial heritage, crafting artisanal products that connect self-care to sustainable living and biodiversity preservation.