Adwoa Beauty

Nu Standard is a U.S.-based textured-haircare company built on the belief that hair wellness begins at the scalp. Its clean, dermatologist-tested products address scalp buildup, dryness, and thinning through natural actives and gentle surfactants. The brand’s system includes a pre-cleanse, shampoo, and conditioner formulated with aloe, peppermint, and niacinamide. All products are sulfate-free, paraben-free, and safe for protective styles. What makes Nu Standard unique is its focus on scalp balance and wellness rather than styling, promoting healthy growth through consistent care routines supported by scientific insight.

Founded in 2014 by Elizabeth Davis, Shedavi is a U.S. holistic beauty brand focused on hair growth and wellness from the inside out. Its product line includes herbal hair oils, vitamins, and botanical-based shampoos and conditioners. The brand blends Ayurvedic and modern botanical ingredients such as hibiscus, bamboo, and biotin to promote strong, healthy hair. All products are vegan, cruelty-free, and free from sulfates and silicones. Shedavi’s philosophy centers on intentional beauty—encouraging women to care for themselves naturally and consistently. What makes the brand distinctive is its integrative approach combining topical and nutritional care, positioning it as a wellness-focused haircare company.

Founded by Yve-Car Momperousse and Stéphane Jean-Baptiste, Kreyol Essence is a clean-beauty brand rooted in Haiti’s natural heritage. Its signature ingredient, Haitian Black Castor Oil, is sustainably sourced from local farmers and known for promoting hair growth and scalp health. The brand’s mission extends beyond beauty — creating jobs, empowering women, and supporting soil restoration in Haiti. All products are natural, cruelty-free, and formulated without harmful chemicals. What makes Kreyol Essence distinctive is its blend of heritage and empowerment, transforming traditional Caribbean remedies into global, eco-luxury haircare while driving real social change.