Spell
Spell is an Australian fashion brand founded by Isabella Pennefather and Elizabeth Abegg in Byron Bay in 2009. The brand is known for its bohemian-inspired clothing with a relaxed, romantic feel. Spell creates dresses, skirts, tops, swimwear, and accessories designed for free-spirited living. The designs often feature flowing silhouettes, soft fabrics, floral prints, and vintage influences. Spell’s clothing is popular for travel, festivals, beach days, and everyday wear with a laid-back style. The brand also places importance on responsible practices and thoughtful production. Spell appeals to people who enjoy expressive, feminine fashion and want clothing that feels relaxed, dreamy, and connected to nature.
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