Something to Hold

Rupahaus is an Australia–based fashion brand founded by Rifda Hilman in 2018 that focuses on contemporary women’s clothing with a modern and expressive feel. The brand creates wardrobe pieces such as dresses, tops, trousers, and stylish separates designed to feel both current and wearable. Rupahaus’s collections often use bold colours, interesting textures, and clean silhouettes that make outfits feel modern without being overly complicated. The clothing is designed for everyday life, casual outings, work, and social plans, blending comfort with thoughtful style. Instead of chasing fleeting trends, the brand focuses on looks that feel approachable yet distinctive. Rupahaus appeals to people who want fashion that feels confident and expressive but still easy to wear. It is ideal for customers who enjoy modern, calm style that fits into many parts of daily life.

Jywal is an India-based fashion brand that focuses on hand-crafted clothing inspired by traditional techniques and modern silhouettes. The brand creates dresses, kurtas, sets, and everyday pieces using natural fabrics and artisanal processes. Jywal’s designs often highlight texture, subtle detailing, and earthy tones, making the clothing feel grounded and wearable. Instead of fast fashion, the brand values slow production, craftsmanship, and cultural heritage. The silhouettes are comfortable and relaxed, suitable for daily wear, work, and casual gatherings. Jywal’s clothing feels thoughtful and rooted in tradition while still fitting into modern lifestyles. The brand appeals to people who appreciate handmade clothing and sustainable values. It’s ideal for customers looking for Indian fashion that feels authentic, comfortable, and consciously made.

Aarabhi London is a United Kingdom–based fashion brand founded by Aarabhi Shah that focuses on contemporary women’s clothing with a refined yet relaxed aesthetic. The brand creates wardrobe staples such as tops, dresses, trousers, outerwear, and coordinated sets designed to feel modern and easy to wear. Aarabhi London’s designs favour clean lines, soft fabrics, and neutral palettes that make outfits versatile for work, casual social outings, and everyday life. Instead of loud prints or complicated styles, the brand prioritises pieces that can be worn often and styled with ease. The clothing feels approachable and polished, making it suitable for customers who want wardrobe basics that bridge comfort and modern style. Aarabhi London appeals to people who enjoy fashion that feels understated, wearable, and refined.