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Shona Joy is a Sydney, Australia–based fashion brand founded by Shona Joy Thatcher in 2000 that focuses on feminine, contemporary women’s clothing with a relaxed, warm-weather feel. The brand creates dresses, tops, skirts, jumpsuits, and coordinated pieces that feel effortless and stylish. The designs often use soft fabrics, flattering fits, and modern silhouettes that work for everyday life, weekends, and social occasions. Shona Joy’s collections blend wearable fashion with subtle detailing, making pieces versatile enough for brunches, work days, and evenings out. The brand appeals to people who enjoy polished yet simple fashion that feels easy to wear and confident without being overly formal. It is ideal for customers who want wardrobe pieces that feel natural, comfortable, and beautifully made.

AJE World is an Australian fashion brand founded by Adrian Norris and Edwina Forest that focuses on contemporary women’s clothing with a strong design identity. The brand creates dresses, tops, skirts, tailoring, and occasion wear that often feature bold shapes, sculptural details, and expressive fabrics. AJE World is known for blending modern silhouettes with a sense of ease, making pieces feel fashion-forward but still wearable. The collections are designed for people who enjoy statement fashion that works for events, social outings, and elevated everyday wear. The clothing often balances structure and softness, creating looks that feel confident and creative. AJE World appeals to people who enjoy modern fashion with personality and design depth. It is ideal for customers looking for standout pieces that feel artistic, confident, and suitable for both special occasions and styled everyday looks.

Modelle is an Australian fashion and lifestyle brand that embodies modern style with effortless appeal. Designed for individuals who appreciate versatile, everyday pieces, the brand creates collections that feel both contemporary and timeless. With a focus on thoughtful silhouettes, easy-to-wear fabrics, and refined details, Modelle’s offerings transition seamlessly from day to night and from casual to elevated occasions. The brand’s aesthetic balances simplicity with personality, delivering wardrobe essentials that feel comfortable yet stylish. Rooted in a belief that clothing should support real-life moments with ease and confidence, Modelle’s design philosophy reflects a modern sensibility and an understanding of how people live and dress today. Whether it’s classic basics or refined statement pieces, the brand continues to grow its presence by creating pieces that resonate with those who value versatile fashion with a contemporary edge.