Rossano Ferretti

Björk & Berries, founded in 1999 by Isabelle Lewenhaupt in Sweden, is a sustainable beauty brand rooted in the clean air and forests of Jämtland. The company began as a small project harvesting birch leaves to create natural perfume and has evolved into a full range of body, skincare, and haircare products. Every formula is vegan, cruelty-free, and made with up to 95 percent natural ingredients, combining botanical science with Scandinavian simplicity. The brand’s haircare line uses birch bark, sea buckthorn, and organic oils to strengthen and protect hair while maintaining lightness. What makes Björk & Berries unique is its fusion of eco-luxury and local craftsmanship, creating consciously made products that celebrate Swedish nature through modern, minimal design.

Founded in 2006 by Swedish stylists Patrick Lernberger and Mattias Stafsing, Lernberger Stafsing is a Scandinavian luxury hair and skincare brand focused on clean, performance-driven beauty. The brand’s formulations are made in Sweden using active botanicals, proteins, and vitamins to strengthen and rejuvenate hair. All products are vegan, cruelty-free, and free from parabens, sulfates, and microplastics. The minimalist packaging and gender-neutral design reflect Nordic simplicity and sustainability. Lernberger Stafsing’s philosophy, Beauty with Integrity,” merges innovation with eco-conscious production. What makes the brand distinctive is its fusion of high-performance salon care and conscious Scandinavian design, creating refined beauty solutions that balance science, ethics, and timeless style.

Less is More is a Vienna-based professional organic haircare brand founded in 2007 by stylist Hannes Trummer and chemist Doris Brandhuber. The brand was created to combine salon performance with certified organic ingredients and aromatherapy. Its range includes shampoos, conditioners, and styling products made from plant-based formulations featuring honey, rosehip, and shea butter. Each product is designed to deliver professional results while maintaining ecological and ethical integrity. Less is More emphasizes sustainability through recyclable packaging and fair-trade sourcing. What makes the brand distinctive is its scientific-meets-holistic approach — merging chemistry, sustainability, and sensory design. By redefining luxury through simplicity and purity, Less is More has become one of Europe’s most respected names in professional natural haircare.