Raishma
Raishma is a UK-based fashion brand founded by Raishma Islam in 1998 that focuses on relaxed, everyday clothing inspired by calm, unstructured design. The brand creates pieces such as dresses, tops, trousers, knitwear, and casual layering pieces that feel effortless and easy to wear. Raishma’s designs typically use soft fabrics, relaxed silhouettes, and subtle tones that make the clothing easy to mix, match, and wear repeatedly. Instead of loud patterns or tight fits, the brand favours clothing that feels comfortable without sacrificing style. The pieces are designed for real life — work, weekends, travel, and casual gatherings where comfort and simplicity matter. Raishma appeals to people who want dependable, timeless wardrobe pieces that feel wearable and comfortable. It is ideal for customers who appreciate understated fashion with a calm, relaxed aesthetic that feels natural in many settings.
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